Analyst Research Report Snapshot

Title:

鳳凰(5706):營運策略面臨市場考驗

Price:

$23.00

Provider:

MasterLink Securities Corporation

Date:

13 Apr 2014

Pages:

2

Type:

AcrobatPDF

Companies referenced:

5706.TW

Available for Immediate Download
Summary:

調降至中立評等:元富認為,對照觀光局公布2014年前兩月出口人數,僅較去年增長5.6%,增長幅度溫和,主要是受到到年假期間較短所致;不過對照鳳凰專精的歐洲出國人數,仍較去年同期增長22.6%,鳳凰反而未受到此趨勢而增長,顯示營運策略是否已面臨市場考驗,故元富認為雖然鳳凰目前股價在股利加持下檔空間有限,然而若營運基本面表現不佳,當前建議先行觀望,故調降評等至中立,並因獲利下修之故,將目標價由65元調降至60元(18X 2014 PER)。

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