Analyst Research Report Snapshot

Title:

訊息評析: 宏達電 (2498.TW/2498 TT, 降低持股): 財務長接任全球業務總經理

Price:

$12.00

Provider:

KGI Greater China

Date:

16 Dec 2013

Pages:

3

Type:

AcrobatPDF

Companies referenced:

2498.TW

Available for Immediate Download
Summary:

重要訊息 宏達電任命財務長張嘉臨為新任全球業務總經理。 評論及分析 財務長接下全球業務。宏達電任命財務長張嘉臨為新任全球業務總經理,在新任財務長人選決定前,張嘉臨將繼續兼任財務長。全球業務總經理一職先前由Jason Mackenzie擔任,任職期間掌管行銷和業務。近三年至少有六名高階主管離開宏達電。 張嘉臨任務為提升出貨量規模和營收。張嘉臨自高盛轉戰宏達電,2012年4月獲任命為宏達電財務長。張嘉臨協助公司減少研發支出,重新調整併購和中國大陸業務,在產品創新和策略規劃上也扮演重要角色。但接任新職後能否扭轉公司營收和獲利成長走勢仍有待觀察。 投資建議 由於競爭更為激烈,公司缺乏顯著成長動能,我們持續看壞宏達電2014年獲利展望。重申對宏達電「降低持股」。 投資風險 智慧型手機商品化和競爭升高;產品均價下跌速度迅於預期;毛利壓力;營收下滑與獲利能力惡化。

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