United States

Analyst Research Report Snapshot


Company Update – Maxis (ADD, maintain) - Awakening of a sleeping giant




Affin Hwang Investment Bank Bhd


18 Sep 2013





Companies referenced:


Available for Immediate Download

Revenue share loss – worst could be over Maxis continued to experience revenue market share erosion in 2Q13 (and ever since 2Q07), slipping to 37%, narrowing the differential between Celcom to 2.4pps from nearly 16pps, just six years ago. In short, since Maxis’ re-listing in 2009, it’s peers Celcom and DiGi have continued to grow at a much faster pace. We however believe that the pace of Maxis’ revenue share erosion would not only lessen, but importantly with stronger prospects of a turnaround going forward. Three factors underpin our optimism: 1) rivals have possibly picked all the low hanging fruits; 2) Maxis’ tariffs have become more comparable over time making its package propositions now more compelling; and 3) new management team with a highly experienced CEO in place - Morten Lundall is expected to report for duty on 1 October 2013 and would be a full-time CEO, unlike his predecessor.

Why buy analyst research?

  • Institutional quality research
  • Available for Immediate Download
  • Detailed company or industry insight
  • Print or save
  • 24 hour customer support
Return to previous page without adding this item to your cart.
Email Customer Support.

About Analyst Research

Analyst research reports are available for immediate download after purchase. You will have unlimited access to the report for 24 hours after purchase, to download, print or save it as many times as you wish. Analyst Research provided by Reuters does not constitute investment advice, and is not endorsed by Reuters Research. This information is protected by copyright and intellectual property laws. More information on Analyst Research.