Analyst Research Report Snapshot

Title:

Adobe (ADBE): Neolane acquisition

Price:

$46.00

Provider:

Griffin Securities, Inc.

Date:

28 Jun 2013

Pages:

7

Type:

AcrobatPDF

Companies referenced:

ADBE.OQ MSFT.OQ

Available for Immediate Download
Summary:

Adobe will be acquiring Paris-based Neolane (private), “a leader in cross-channel campaign management technology”, for about $600 million in cash. Neolane will become the sixth solution within the more than $900 million Marketing Cloud business (FY13E), albeit one of the smaller ones. The deal is expected to close next month; we are not adjusting any estimates at this time. We are reiterating our Buy rating with a price target of $55 for ADBE.

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