Analyst Research Report Snapshot


Google - Snapshot of Q1 2013 Results




Indigo Equity Research


21 Apr 2013





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Good Q1 2013 results - but margins fall with the shift to mobile Online ad revenue growth remains strong at c. 22%, and has been stable since 2011. The key ad metrics were positive; Paid Clicks grew at 20%; while Cost per Click fell 4%. The decline in EBIT margins on these online ads appears to be stabilising at c 29%. …. Overall, Google is executing extremely well. But, …. Independent, buy-side, fundamental, financial analysis.

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