Analyst Research Report Snapshot


Adobe (ADBE): Digital Marketing Summit 2013 – first read




Griffin Securities, Inc.


06 Mar 2013





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Adobe’s annual “Digital Marketing Summit” (DMS), an inheritance of the Omniture acquisition, is underway in Salt Lake City. The company has issued no less than eight press releases, the significance of several of which is the implementation of roadmap commitments made at last year’s event. Of particular importance are melding or integration of its digital media and digital marketing portfolios (which we’ve called “DM²”) and new digital asset management technology. We are reiterating our Buy rating.

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