Analyst Research Report Snapshot

Title:

Adobe (ADBE): Digital Marketing Summit 2013 – first read

Price:

$35.00

Provider:

Griffin Securities, Inc.

Date:

06 Mar 2013

Pages:

6

Type:

AcrobatPDF

Companies referenced:

ADBE.OQ

Available for Immediate Download
Summary:

Adobe’s annual “Digital Marketing Summit” (DMS), an inheritance of the Omniture acquisition, is underway in Salt Lake City. The company has issued no less than eight press releases, the significance of several of which is the implementation of roadmap commitments made at last year’s event. Of particular importance are melding or integration of its digital media and digital marketing portfolios (which we’ve called “DM²”) and new digital asset management technology. We are reiterating our Buy rating.

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