Analyst Research Report Snapshot


The Southern Company




MarketLine (a Datamonitor Company)


18 Mar 2015





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Available for Immediate Download

The Southern Company - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360° view of the company. Features: - Detailed information on The Southern Company required for business and competitor intelligence needs - A study of the major internal and external factors affecting The Southern Company in the form of a SWOT analysis - An in-depth view of the business model of The Southern Company including a breakdown and examination of key business segments - Intelligence on The Southern Company’s mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors - News about The Southern Company, such as business expansion, restructuring, and contract wins - Large number of easy-to-grasp charts and graphs that present important data and key trends Highlights: The Southern Company (Southern Company or the company) is an energy holding company engaged in generation, transmission, and distribution of electricity. Southern Company primarily operates in the southeastern US. It is headquartered in Atlanta, Georgia and employed 26,439 people as on December 2012. The company recorded revenues of $16,537 million during the financial year ended December 2012 (FY2012), a decrease of 6.3% compared to FY2011. The operating profit of the company was $4,463 million during FY2012, an increase of 5.5% over FY2011. The net profit was $2,350 million in FY2012, an increase of 6.7% over FY2011. Reasons to Purchase: - Gain understanding of The Southern Company and the factors that influence its strategies - Track strategic initiatives of the company and latest corporate news and actions - Assess The Southern Company as a prospective partner, vendor or supplier - Support sales activities by understanding your customers' businesses better - Stay up to date on The Southern Company’s business structure, strategy and prospects

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