Analyst Research Report Snapshot

Title:

小南国(3666.HK) 南国疆土,十年新里程

Price:

$115.00

Provider:

Huatai Financial Holdings (HK)

Date:

07 Jan 2013

Pages:

14

Type:

AcrobatPDF

Companies referenced:

3666.HK 0341.HK 0538.HK 0573.HK 1181.HK 1314.HK

Available for Immediate Download
Summary:

投资要点: 多品牌策略占据更多细分市场。主打品牌上海小南国面向中高端客户, 高端品牌慧公馆定位于商务客户,创新菜肴提高毛利率,而副品牌南小 馆则针对中低端的大众市场,着眼于中端休闲餐饮,将是公司未来发展 的亮点。多品牌策略有助于降低因专注于某一细分市场而带来的风险, 且能通过标准化经营扩张产生协同效益。

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