Analyst Research Report Snapshot

Title:

海尔电器(1169.HK)路演纪要

Price:

$12.00

Provider:

Huatai Financial Holdings (HK)

Date:

05 Dec 2012

Pages:

3

Type:

AcrobatPDF

Companies referenced:

1169.HK

Available for Immediate Download
Summary:

1. 公司基本情况介绍。 主营业务包括两块,制造业和渠道业。 制造业包括世界排名第一市场占有率的海尔洗衣机的制造,以及中国排名第一的海尔热水器制造。 渠道业发展有两年多的历史,包括分销、物流、售后和电子商务四个网络。 1)分销以前是分销海尔为主,但是海尔市占率已经很高,所以开放平台,分销非海尔产品。公司的销 售渠道日日顺是定位三四级市场,三级市场700多个门店,四级市场是2000多个门店。另一个销售渠 道海尔专卖店,其中一二线城市以社区店为主,大约有3000个,三线及以下城市是专卖店,总共门店 数是3万个。 2)物流,不仅仅为海尔制造业服务,也可以为其他第三方服务。 3)售后,海尔是七星级的售后服务,领先所有家电品牌。 4)电商。海尔商城,商业模式是线上和线下的结合。

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